HOW AI IS IMPROVING MOBILE AD TARGETING

Just How to Lower Mobile Application Churn With Performance Marketing Software ProgramApp churn is an essential service metric that measures the percent of individuals that quit using an application in a given duration. A high rate of spin can be a warning sign that customers are losing interest and turning to competitor applications.While individu

How to Prevent Mobile Ad Fraud With Performance Marketing SoftwareMobile fraud is an existing and ever-growing industry issue, wasting billions of dollars annually. It is a problem that will not go away – but it can be prevented with the right tools and strategies.One of the most effective strategies to prevent fraud is a unified performance mark